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2022 Week 5: Beauty Brand and Product Launches

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About-Face: A new extension of the Fractal and Light Lock signature collections. Five new shimmering shades of the jelly cream Light Lock – Illuminating Body ($18) and Fractal Glitter Dust ($16) with refined, futuristic celestial sparkles.

Maya Chia: The latest launch ARC Regenerating Hydration Face and Neck Cream ($125) is an innovative formulation that encourages the skin’s own response mechanisms to help regenerate, firm, brighten, smooth, and reduce fine lines and wrinkles.

Hally: The brand launched with an ammonia-free foam hair dye. This year, they’re back with a new innovation called Fluffy G! ($15)—part toning glaze, part hydrating gloss, and a whole lot of foam. This in-shower hair treatment is available in three shades: Premiere Clear, Brass-off Blonde, and Bouncy Brown.

Item Beauty by Addison Rae: The celeb-backed clean beauty brand is launching a new product category—blush. Blushin’ Like is a collection of shades that work with all skin tones and made with skincare ingredients like moisturizing squalane and kiwi seed oil for dewy, never-chalky cheeks.

Kindra: The Soothe Bath Soak ($34), the newest addition to the DTC menopause brand’s product assortment, is specifically developed to treat the tender skin of women experiencing vaginal discomfort or shifting pH during midlife. The formula features patent-pending technology with the Nourish-3 Complex.

Eight Saints Skincare: The brand’s latest launch is Almond Butter Sugar High Restorative Hand Cream ($22), a powerful botanical blend whipped into a concentrated cream full of skin softeners and moisturizers like Vitamin C, Shea Butter, and Almonds.

8Greens: Launching as the world’s first and only lollipop formulated with 8 real greens, taking eating greens to a whole new, innovative level with a Gluten-free, Vegan, Non-GMO Lollipop. Real Greens Lolipops are $13 for a 10-count.

Fig. 1: The skincare line delivering professional results with affordable products launches its newest product. Vitamin C 15% Treatment ($32) is a supercharged antioxidant treatment with active ingredients such as 15% l-ascorbic acid, 1% vitamin E, and 0.5% ferulic acid that deliver vitamins and hydration.

3”’More Inches: British hairstylist Michael Van Clarke adds three new products to his silicone-free haircare line. LifeSaver Ultra Intense Pre-wash Treatment ($52) is an intense version of his best-selling LifeSaver Pre-wash Treatment with twice the concentration of Hydrabond Rx to radically and rapidly transform hair health. Exfoliating Scalp Treatment ($29) is a gentle AHA plant-based exfoliating treatment to reduce flaking, soothe the scalp, strengthen hair, and reduce hair loss. LifeSaver Deep Sleep Overnight Treatment ($49), launching March 4, is the first fragranced version of LifeSaver infused with a natural essential oil complex including Egyptian Geranium and Lavender.

Crown Affair: Infusing the properties of the brand’s Renewal Mask and Ritual Conditioner, the brand expands its offering with a new multipurpose Leave-In Conditioner great for all hair types as a moisturizer and styling cream. The product is priced at $48 and is available on the brand’s website and Sephora.

Redken: The newest addition to the Extreme Length line is Extreme Length Triple Action Treatment ($31). Developed with the brand’s potent Length Care Complex and powered by niacinamide, biotin, and castor oil to beat breakage, this 5-minute treatment targets the hair’s three main breaking points: scalp, lengths, and ends.

https://beautymatter.com/articles/2022-week-5-beauty-brand-and-product-launches