25 Best TikTok Beauty Products That Went Viral in 2021

If you have yet to buy a single TikTok beauty product recommended by a TikTok influencer, that can only mean one thing: You’ve clearly never used the app before. I joke, but seriously—TikTok beauty product videos are so convincing, they’ll have you instantly ordering a perfume without ever smelling it (I’ve done it. Multiple times), or buying a red lipstick even though you literally never wear red lipstick.

I know my strengths and weaknesses, and I know my greatest weakness is this freaking app, thanks to all the viral TikTok makeup products, TikTok skincare, TikTok-famous hairstyles, and TikTok makeup hacks that keep me scrolling for hours. But you wanna know what my strength is? Weeding through which recommendations are garbage and which are the real deal. For 23 viral TikTok beauty products that are worth a save, the hype, and your money, keep reading.

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1. NYX Bare With Me Concealer Serum

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I cannot say whether or not this concealer-slash-serum lives up to the hype, and you wanna know why? Because I can’t get my hands on a bottle in the right shade for me because it’s always sold out everywhere I look! I guess that’s all the confirmation we need that it is, indeed, worth it. Said to be ideal for concealing both acne and under-eye dark circles, this hydrating formula really covers without caking up.

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2. Glow Recipe Watermelon Glow Niacinamide Dew Drops

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We know that niacinamide serums are key for fading hyperpgimentation, clearing pores, and soothing redness, but this multipurpose TikTok skincare and makeup product, in particular, goes a step further and highlights your skin for the glowest, dewiest skin ever. Along with niacinmaide (aka vitamin B3), this formula contains hyaluronic acid for hydration and watermelon fruit extract for brightness and antioxidant protection but doesn’t have any added shimmers. In other words, the glow you get is a real one, not a sparkly one.

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3. Revlon Oil-Absorbing Volcanic Roller

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Whatever genius decided to slap an oil blotter on a face massager deserves a raise. Tell your boss that I (and the legions of fans with oily skin that love this product) said so. Made out of volcanic stone, the reusable, washable roller soaks up excess oil and feels good.

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4. CTZN Cosmetics Nudiversal Lip Duo

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With this TikTok makeup product, the selection process is just as impressive as the product itself. Hop on their site and take a quiz to find your skin tone and skin undertone, then get matched to your perfect nude lipstick, lip gloss, and lip liner combo out of 25 different options.

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5. Rare Beauty Soft Pink Liquid Blush

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I’m not usually one to get overly excited about blush, but this uber-popular liquid blusher has popped up on my FYP so many times, I have no choice but to be. So pigmented you only need the teeniest dot, this liquid blush actually stays on all day and doesn’t disappear in photos like all the others seem to do.

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6. Dyson Airwrap Complete Styler

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It’s no secret I love the Dyson Airwrap, but evidently, so does everyone else on TikTok. I’ll admit, it’s not the easiest to figure out, but that’s where the app comes in handy again. If you’re looking for a hairstyling tool that does it all (smooths, dries, and curls) with minimal heat damage, get this one, then get to scrolling on TikTok for all the demos.

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7. Anastasia Beverly Hills Brow Freeze Styling Wax

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Look, I’m a big fan of soap brows and using eyelash glue to style my brows, and yet I still want to drop 23 bucks on this brow wax when I don’t even need it. That, my friends, is how convincing the TikTok testimonials are for this waxy brow gel that evidently can hold even the wiriest brows in place.

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8. Armani Beauty Neo Nude A-Highlight

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Honestly, Mikayla Nogueira could sell me anything, but this highlighter, in particular, has me totally sold. It blends easily, it’s not glittery—it’s basically everything the highlighter formulas of 2015 were not.

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9. Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant

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This exfoliating formula has been a beauty editor favorite for like, ever, and thanks to TikTok, it’s had a recent resurgence in popularity. Made with 2% salicylic acid, it works to minimize pores, unclog pores, remove dead skin cells, and improve skin texture. Need I say more?

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10. E.l.f. Cosmetics Poreless Putty Primer

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If you’re Team Makeup Primer, you understand why this silicone-based formula is so popular. And if you don’t typically use primer, watch a few TikTok testimonials and you might be changing your mind on that. For prepped, poreless skin and the smoothest foundation application, look no further.

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11. Ariana Grande Cloud Eau De Parfum Spray

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This celebrity perfume and all the TikToks comparing it to Maison Francis Kurkdjian Baccarat Rouge 540 actually made me get off my butt and go to an Ulta to smell it—and I don’t even like those types of scents! With notes of whipped cream and musk, this fragrance is one of best perfumes on TikTok for those who want a sweeter (and cheaper) dupe of the Baccarat Rouge.

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12. Danessa Myricks Infinite Chrome Flakes

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These pots of chrome pigments are like glitter eyeshadow times one million. If you want all the color and not just a wash of it, you need these TikTok-approved chrome toppers to finish off your glam eye makeup look.

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13. Kiss Falscara Eyelash Starter Kit

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False lashes suck to apply, and there’s no way around it, right? Wrong! This kit makes wearing falsies easy and shockingly natural-looking. First, you apply the Bond serum. Then, you stick the false lashes to the underside of your own lashes with the included tweezers. Finish with the seal, and you’re set. Just watch the TikTok above and see how it’s done.

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14. CeraVe Renewing SA Cleanser

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You know what the viral acne products were like when I was a teen? They were gritty and harsh, and they stung. Thankfully, the viral skincare of today is nothing like that. This acne face wash, which contains salicylic acid, niacinamide, and ceramides, is loved by TikTok-famous dermatologists and cosmetic chemists because it doesn’t strip the skin, it’s free of fragrance, and it doesn’t disturb the skin’s protective barrier.

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15. Charlotte Tilbury Beauty Light Wand Pinkgasm

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Again with the blush! It might have been a viral YouTube video of Madison Beer’s makeup routine that put this cream blush shade on everyone’s radar, but all the TikTok recreations of the makeup look definitely made it sell out (the website has even labeled it a TikTok sensation). This squeeze tube has a built-in applicator that makes it easy to dot along your cheekbones and blend out with your makeup sponge, but it’s the pearlescent rose gold pigments that really sell it.

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16. First Aid Beauty KP Bump Eraser Body Scrub

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We’re big fans over here of this gentle body scrub for keratosis pilaris, so it’s really no surprise that TikTok is loving it, too. The formula contains lactic and glycolic acid that gently sloughs off dead skin and leaves your body feeling bump-free.

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17. CoverGirl Clean Fresh Skin Milk Foundation

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This is one drugstore foundation formula that I can confirm is as good as this TikToker says. I have dry skin, so I need a hydrating foundation, but I find that most formulas with dewy finishes just slide around and don’t last. However, this one, which contains aloe vera for moisturization, stays in place all day, evens out all of my discolorations, and is so lightweight that I forget that I’m wearing it. The only critique I have is the limited shade range, which I hope they expand ASAP so that everyone can try it and love it, too.

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18. Peter Thomas Roth Instant FIRMx Temporary Eye Tightener

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Anyone else’s group chats flooded with conversations about this TikTok that has 31M views and unbelievable results? As it says in the name, the firming effects of this eye cream are only temporary, but still! Impressive, to say the least! The formula contains silicates and peptides, which altogether contribute to the incredible tightening effects. Seriously, watch the video.

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19. Denman Classic Styling Brush

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A hair brush is pretty basic, right? Wrong! This one has over 39k ratings and 4.6 stars on Amazon and countless TikToks to back it up. With so many different models and versions, you can find the right Denman brush for defining your curls no matter your curl type.

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20. Eos Shea Better Shave Cream

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The trick to avoiding razor burn in even the most sensitive areas? This shaving cream. I used to think shave cream was an unnecessary product and a tedious step, but you know how the story goes. TikTok changed my mind. This creamy non-foaming formula feels like butter and who doesn’t love butter??

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21. L’Oréal Paris Infallible 24HR Fresh Wear Foundation in a Powder

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If you’re a powder foundation kinda person, this needs to be the next product you try. And according to TikTok, it’ll be the last product you try because you’ll love the full-coverage and matte finish that much. It’s waterproof and sweat-proof, and the above video is all the proof that you need to try it.

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22. EM Cosmetics So Soft Blush

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I love the idea of cream makeup more than I actually love it, ya feel me? Makeup that melts into your skin and looks natural is the goal, but when all the blending and layering of cream products move around your makeup underneath, a natural look is hardly the result. But the way TikTok talks about these blush sticks, EM Cosmetics has actually figured out how to make cream blush blendable and budge-proof.

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23. Urban Skin Rx Even Tone Cleansing Bar

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This TikTik-famous soap bar sold out for months at Target and has completely changed the way I think about soap bars because TBH I hardly thought about them at all before. An updated version of a classic cleanser, this TikTok skincare favorite uses kojic acid, azelaic acid, niacinamide, and licorice root to correct dark spots as it washes away dirt and grime.

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24. Revlon One-Step Volumizer Hair Dryer

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The Revlon One-Step Volumizer Hair-Dryer Brush really, truly needs no introduction, and if you are not one of the thousands of people who already own this hair-dryer brush that dries and styles at the same time, then watch the video above and find out why it’s totally worth the money and the 318k positive ratings on Amazon.

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25. Olaplex Bond No.5 Maintenance Conditioner

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Got color-treated hair? This conditioner—actually, everything from this line comes highly recommended on TikTok for its ability to restore your hair and give life back to even the most damaged strands.

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