Ariana Grande Launches Her Beauty Line R.E.M. Beauty; Products Available to Buy Online

The much-awaited beauty line of cosmetics from the American pop star Ariana Grande is finally out! The 28-year old singing sensation launched the first products of her beauty line on Friday,November 12.

Just like other pop stars – Rihanna, Lady Gaga, and others, Ariana Grande has also come up with her own beauty line – r.e.m. beauty.

The first set of products that are out is called Chapter One: Ultraviolet. It comprises 12 products that are mainly makeup essentials needed for lips and eyes.

Well, fans and all the makeup enthusiasts can now place their hands on these products that are now available to buy online via

Ariana Grande’s beauty line r.e.m. beauty is officially out

The pop star shared about the launch of her beauty line on her social media accounts of Instagram and Twitter as well.

Taking to her Twitter handle, she wrote, “we’re officially in orbit! @rembeauty chapter one is available now on“.

The products launched by the singer include loads of makeup products for the face. The initial set of products launched include eyeliner, falsies, highlighter, plumping gloss, etc.

In another tweet, she wrote, “@rembeauty chapter 1 〰️ ultraviolet finally available now::) i cannot wait to see what you beautiful humans create with these products and how they inspire you to express yourselves. love you so & welcome, finally, to the world of @rembeauty”.

As per what Grande shared with Allure Magazine, the focus of her “Ultraviolet” set of products is going to be eyes.

She said, “They’re our main storytellers and sources of communication … I feel like you can emote more with your eyes than you can articulate sometimes.”

Speaking about the eye-makeup products, there is a six-shade eye shadow palette priced at $24, a liquid eye shadow priced at $16, a liquid eyeliner marker priced at $19, 2 varieties of mascara available at $15, a kohl eyeliner priced at $17 and even false lashes to make your eyes look even more beautiful that is priced at $16.

There are three color options available for the Midnight Shadows Eye Shadow Palette namely Babydoll, Midnight Snack, and Principessa.

On the other hand, there are 10 matte shades as well as 11 hues available for the liquid eyeshadows.

Grande was quite excited to meet with beauty editors over Zoom last week to talk about her first makeup line – r.e.m. She also shared what can be expected by the fans of her beauty line.

She said, “I decided to name it r.e.m., because I feel like that song really encompasses a lot of my favorite parts of my sound sonically.”

She added, “And also, REM stands for rapid eye movement: focusing on dreams and focusing on the eyes, and eyes being kind of like our best way to articulate—better than you can with words sometimes.”

Few other products from her first range of beauty collection that have been launched include a matte lipstick in six shades bearing a price tag of $19, a plumping lip gloss in nine shades priced at $17 as well as a lip marker priced at $16 which is one of Grande’s favorite products.

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