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Keeping up with sales swells can pose business challenges, but hair care company Not Your Mother’s, is counting on something less tangible than new categories and segments to boost sales. The brand, which purports to be the largest independent hair care brand sold on the mass market, is rethinking how it teaches consumers about its value proposition in order to …

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Micro weddings, also known as intimate weddings or elopements, are becoming an increasingly popular option for couples looking to have a more personal and meaningful wedding experience. These weddings typically involve a smaller guest list and a more intimate setting and often involve unique and creative invitation designs.   What to include in micro wedding invites When it comes to …

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