Beauty and Personal Care Market in Africa to Grow by USD 1.26 bn

The product innovation and product line extension growing focus on Afrocentric requirements, and rise in demand for men’s personal care products are some of the major factors propelling the market growth. However, factors such as the availability of counterfeit beauty and personal care products, adverse health effects of synthetic chemicals used in beauty and personal care products, and criticality in the provision of the value proposition for consumers will hamper the market growth.

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Beauty And Personal Care Market In Africa: Product Landscape

The report is classified into skincare, hair care, color cosmetics, fragrances, and others in terms of product landscape. The skincare products are likely to retain their dominance in the market owing to the growing demand of skin brightening products, wrinkle removers, and others from consumers.

Beauty And Personal Care Market In Africa: Distribution Channel Landscape

The market is segmented by distribution channel into offline and online channels. The offline segment led the market in 2020 and will continue to account for the largest share during the forecast period.

Beauty And Personal Care Market In Africa: Geographic Landscape

By geography, South Africa is going to have lucrative growth during the forecast period. About 53% of the market’s overall growth is expected to originate from South Africa. The emergence of beauty and personal care products with natural ingredients will be one of the key factors influencing the beauty and personal care market growth in South Africa.

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Companies Covered:

• Avon Products Inc.
• Beiersdorf AG
• Coty Inc.
• Godrej Consumer Products Ltd.
• Johnson and Johnson
• LOreal SA
• Revlon Inc.
• The Estee Lauder Companies Inc.
• The Procter and Gamble Co.
• Unilever Group

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