Beauty and Personal Care Market in Africa to Grow by USD 1.26 bn

The product innovation and product line extension growing focus on Afrocentric requirements, and rise in demand for men’s personal care products are some of the major factors propelling the market growth. However, factors such as the availability of counterfeit beauty and personal care products, adverse health effects of synthetic chemicals used in beauty and personal care products, and criticality in the provision of the value proposition for consumers will hamper the market growth.

View market snapshot  for additional information on drivers and challenges 

Beauty And Personal Care Market In Africa: Product Landscape

The report is classified into skincare, hair care, color cosmetics, fragrances, and others in terms of product landscape. The skincare products are likely to retain their dominance in the market owing to the growing demand of skin brightening products, wrinkle removers, and others from consumers.

Beauty And Personal Care Market In Africa: Distribution Channel Landscape

The market is segmented by distribution channel into offline and online channels. The offline segment led the market in 2020 and will continue to account for the largest share during the forecast period.

Beauty And Personal Care Market In Africa: Geographic Landscape

By geography, South Africa is going to have lucrative growth during the forecast period. About 53% of the market’s overall growth is expected to originate from South Africa. The emergence of beauty and personal care products with natural ingredients will be one of the key factors influencing the beauty and personal care market growth in South Africa.

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Companies Covered:

  • Avon Products Inc.
  • Beiersdorf AG
  • Coty Inc.
  • Godrej Consumer Products Ltd.
  • Johnson and Johnson
  • LOreal SA
  • Revlon Inc.
  • The Estee Lauder Companies Inc.
  • The Procter and Gamble Co.
  • Unilever Group

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Maternity Personal Care Products Market by Product and Geography – Forecast and Analysis 2021-2025

Beauty And Personal Care Market In Africa Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 2%

Market growth 2021-2025

USD 1.26 billion

Market structure


YoY growth (%)


Regional analysis

South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and Rest of Africa

Performing market contribution

South Africa at 53%

Key consumer countries

South Africa, Kenya, Egypt (Arab Republic of Egypt), Nigeria, and Rest of Africa

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Avon Products Inc., Beiersdorf AG, Coty Inc., Godrej Consumer Products Ltd., Johnson and Johnson, LOreal SA, Revlon Inc., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever Group

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
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