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‘Beauty Care’ For The Home: Courteney Cox Creates Homecourt Cleaning Line

2 min read
Another star has entered the homecare market. Joining Jessica Alba’s Honest Co. and Kris Jenner’s Safely is Courteney Cox’s Homecourt, a new collection of fine fragrance-infused, skincare-inspired homecare products that are described as “beauty products for the home.”

“Homecourt is the culmination of my lifelong passion for architecture and interior design, as well as my obsession with home organization, scent and cleanliness. A clean, gorgeously scented room brings me serenity. I launched Homecourt because I wanted household and cleaning products that smell as special as the scents I wear, and looked beautiful enough to keep on my counters,” Cox said in a statemnet.

According to the brand, Homecourt approaches the cleaning category from a distinctly beauty-industry perspective.

Cox enlisted serial beauty entrepreneur Nick Axelrod-Welk (Nécessaire, Into The Gloss) to lead brand creative and product development; and Sarah Jahnke, a former L’Oréal marketing executive, to serve as Homecourt’s CEO.

“I have been obsessed with fragrance forever and always dreamed of creating my own candles or perfume, but Homecourt became a much bigger homecare concept once I had the right team on board.  I’m a perfectionist, and knew I had to collaborate with the best of the best across industries–the best noses, the best graphic designers, and the top skincare chemists in the country,” says Cox.

Homecourt’s custom scents were inspired by Cox’s personal fragrance archive and the unique combinations she’s discovered over the years, according to the company  The team reportedly worked with the world’s top chemists and perfume houses, leveraging the finest raw materials, upcycled fragrance oils, and a range of plant-derived, cosmetic-grade actives to create each of the launch SKUs.

Further, the company says the entire collection is formulated to “clean beauty” standards, using skincare and personal care benchmarks and high quality ingredients. For example, Homecourt has what the brand is calling the first to market fermented algae extract and a wild Australian hibiscus complex.

Homecourt is launching with three products  that are 100% vegan and cruelty-free: dish soap , surface cleaner and hand wash. There are four fragrances : Cece (Cox’s secret blend with notes of cedarwood smoke, white leather, sweet cardamom, and cinnamon); Steeped Rose; Neroli Leaf; and Cipres Mint (an aromatic blend of invigorating green herbs steeped with sugar and a touch of crisp citrus and earthy woods inspired by the scent of Moroccan mint tea).

Products are housed juniper-green bottles. Boxes are made with 100% post-consumer recycled materials.

A 12oz. hand soap is $30. The dish soap (16oz) and surface cleaner (16oz) are $20 each.

https://www.happi.com/contents/view_breaking-news/2022-01-27/beauty-care-for-the-home-courteney-cox-creates-homecourt-cleaning-line/