Best New Beauty Product Launches of May 2022

The summer holiday season has officially begun, and vacations are on the books. Our makeup and skincare routines are changing, and now we’re eyeing low-maintenance, barely-there, easy-to-apply products and most importantly, sunscreen.

Brands have challenged us to reset our product counters with dozens dropping innovative and game-changing beauty launches this May. We’re standing by Ilia Beauty and its skin-loving Vitamin C Serum down to Tower Beauty‘s skin-saving SOS Intensive Rescue Serum.

See the best new makeup launches to which we’re professing love this month.

This lightweight hair serum was imagined by celebrity hairstylist Justin Anderson. The apple cider vinegar-based serum is a lifesaver for dandruff-ridden scalps. Suitable for daily use, it can be used on all hair types and focuses on the overall health of the tresses.

Ilia‘s C Beyond Triple Serum SPF 40 is where skincare marries makeup. The serum is formulated to be a sun-protective serum. The waterless innovation features niacinamide and vitamin C for hydration and brightening. Jojoba oil and squalane are also included to lock in moisture.

Alicia Keys’ namesake brand has reemerged in the world of color and complexion products with the launch of the new Cheek Tint. The blush is still embedded in skincare, with sunflower and safflower seed oils that offer moisture along with sheer and dewy coverage.

Lancôme‘s Le 8 Hypnose Mascara is a serum-infused mascara innovatively made with no wax. Set apart from traditional mascaras, this eyelash enhancer won’t flake, smudge or weigh lashes down, and allows for easy removal without the risk of lash loss.

Tower 28‘s SOS Intensive Rescue Serum is a lightweight, pH-balancing acid treatment serum designed to reduce redness and irritation for the skin. Endorsed by the National Eczema Association, the serum is geared toward sensitive skin and is sure to be a summer staple.

Milk Makeup‘s Pore Eclipse Mattifying Primer will be the key before your pre-foundation and skin tint application. Crafted with active skin-care ingredients such as niacinamide, the shine-stopping formula will improve the look of the skin’s surface and reduce visible texture.