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Japan ranks as the second-largest producer of plastic waste per capita globally, just behind the United States. To comply with stringent international regulations, the country is encouraging manufacturers to adopt more eco-friendly packaging materials, particularly paper-based alternatives across various industries. Interestingly, Japan’s deep cultural roots in paper usage provide an ideal foundation for this shift.
For centuries, washi, Japan’s traditional paper, has been a significant part of daily life. It is used in everything from shoji sliding doors to lanterns. Even today, washi remains widely used and continues to evolve. Technological advancements have enabled its application in textiles, producing antibacterial and deodorizing clothing.
The Modern Shift to Paper-Based Packaging
Japan’s paper and paperboard packaging market is experiencing notable growth, driven by rising demand from the beverage and packaged food industries. The burgeoning processed food sector further accelerates the adoption of paper-based packaging.
This shift is propelled by the increasing push to reduce plastic consumption, along with strategic innovations within the industry. Prominent paper manufacturers are leveraging these trends, positioning themselves to foster even greater market expansion.
Additionally, Japan’s organic packaged food market, valued at USD 416.6 million in 2021, is projected to reach USD 427.1 million by 2025, according to the Organic Trade Association. As eco-conscious consumers demand sustainable options, recyclable and biodegradable paperboard has become the preferred packaging choice. Companies are aligning with these expectations by adopting paperboard solutions that resonate with environmentally friendly values.
APP Group’s Role in Promoting Sustainable Packaging
Amid Japan’s growing focus on sustainability, APP Group has emerged as a key player in facilitating the country’s transition to eco-friendly packaging solutions. In 2023, APP Group showcased its Foopak product line at Foodex Japan. Designed to replace traditional plastic linings in food service, Foopak provides sustainable packaging solutions that are both environmentally friendly and sourced from responsibly managed forests. These products are also heat-resistant, meeting the rigorous demands of modern food packaging.
APP Group is playing a vital role in supporting Japan’s eco-friendly initiatives. By offering innovative products like Foopak, the company demonstrates its commitment to providing sustainable solutions for the evolving Japanese market.
Beyond food packaging, APP Group’s contributions extend through its subsidiary, Universal Paper, which operates in Japan and produces leading tissue and towel brands such as Hello, Sarasa, and Livi. This diversification highlights APP Group’s broad reach and ability to meet the global demand for high-quality paper and packaging products.
APP Group’s presence in Japan exemplifies its global efforts to advance sustainability. With a portfolio marketed in over 150 countries across six continents, APP Group and its affiliated companies continue to drive progress in reducing environmental impact while meeting consumer and industry needs.
