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There’s no question that freshly coloured hair or trying an entirely new shade is a mood boost. But there’s a commitment to its upkeep. When you colour or bleach your hair, not only does it change your look, but it changes the chemical structure of your strands. The cuticle layer is opened so that colour can be deposited, and it can take a few days to seal, leaving hair susceptible to damage. Once you go for balayage, babylights or a complete colour change, it’s worth it to treat your hair to consistent, colour-appropriate care, not just to ensure the result will last, but also to preserve the health of your hair.
L’Oréal Paris’s EverPure line—an affordable, vegan, paraben- and sulfate-free salon quality collection approved by colourists with a fresh scent—is designed to keep your strands looking their best, no matter your hair concern. Here’s how to incorporate the collection into your routine to protect your colour.
1. Use a bond-strengthening shampoo
When hair is coloured or bleached, it is weakened. The proteins that make up hair are linked together by chemical bonds that provide its strength, texture and luster. Some of these bonds are weak, and with continued colouring and heat styling, they can be broken. The result is hair that looks dull, rough and damaged. L’Oréal Paris EverPure Bond Strengthening Shampoo, an affordable and effective drugstore alternative to the #1 bonding shampoo on the market, reinforces these bonds. And because it’s free from sulfates—a form of anionic detergent found in many beauty products—it won’t strip hair.
2. Follow up with a bond-strengthening conditioner
When you have coloured hair, you absolutely cannot skip conditioner; your hair needs constant nourishment after having its cuticles lifted. The new L’Oréal Paris EverPure Bond Strengthening Conditioner includes bond-reinforcing technology to nourish, soften and smooth hair. Apply the conditioner an inch down from the roots and massage in right down to the ends. Allow it to penetrate for three minutes and then rinse. Hair will be protected from future damage.
3. Blondes need extra care
Brassiness, as unwelcome as it is, loves to commingle with blondes. It’s just an unfortunate side effect of bleaching hair. That’s why products that tone orange down with a purple tint are every blonde’s go-to; they work by using colour theory to counteract the brassiness. Formulated with hibiscus and purple toning pigments, L’Oréal Paris EverPure Anti-Brass Purple Mask helps to correct colour and nourish hair. Used weekly or as needed, leave on for five minutes and emerge with a blonde as bright as summer sunshine.
4. Add clarifying products to your routine
A clarifying shampoo and conditioner is a great addition to your hair care arsenal, especially when used before a colour change. It removes impurities, product buildup and residue from the hair and scalp, and won’t weigh your hair down. L’Oréal Paris EverPure Detox Clarifying Shampoo and Conditioner hydrates and soothes the scalp, adds softness and shine and makes hair look healthy and revitalized. Consider it a reset button for your hair.
The Kit created this content; L’Oréal Paris funded and approved it.