inclusive beauty on CosmeticsDesign

The personal care industry has made shifts to be more inclusive, not just in the skin tones and hair types served but also through what brands are getting support from industry players and how brands speak to consumers.

CosmeticsDesign has found most experts and companies have turned to bringing the groups they are targeting into the fold of inclusion programs, innovations and research, and brand accelerators. 

Dive deeper into the world of inclusive beauty with these CosmeticsDesign articles.

Clear it up: Zinc oxide is getting a new-aged formulation makeover

Mineral UV filters are hot, but with new-aged cosmetic chemistry, they’re not your grandfather’s sunscreen anymore.

It’s no secret protection from the sun’s harmful radiation is a must in skincare no matter where on the Fitzpatrick scale a consumer falls. With safety questions cropping up around organic and some inorganic filters approved in the US, suppliers and formulators are turning to improve on a classic ingredient, zinc oxide.

At the same time, the size of the sunscreen market has been steadily increasing over the past decade, with a drop in 2020 when many people around the world were stuck inside to fight the COVID-19 pandemic.

Grand View Research estimates the suncare market will grow 4% annually between 2021 and 2028, ending the period at a global value of $14.7 billion.

Read more…​

Overt or covert on non-binary: What an expert says about the cosmetics marketing position

Developing effective non-binary marketing takes more than removing gendered pronouns and heteronormative imagery, according to an expert.

As non-binary people have gained more visibility in the US market, more brands have focused on developing marketing and positioning around those consumers.

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