San Antonio has a new name in the shoe customization game. Katelynn Orosco stepped foot into the male-dominated realm of shoe reworks and paintings in May 2021. With boxes of shoes lined up, Spurs designs on deck, and a blooming clientele base, she’s not just squeaking by — Orosco is a new source for sneakerheads wanting to a freshen up their footwear.
Orosco, 27, is a self-taught artist. She says her mom, Lori Apaez, first noticed her penchant for painting, but any projects she worked on were solely for school or leisure. After a decade working in childcare, Apaez didn’t expect to be surrounded by boxes of unpainted shoes and shipping out pairs across the nation so soon after leaving her daycare job. Orosco says with a push from her mom and an added layer of encouragement from husband Krisitian — who sensed she was getting burnt out in her previous jobs — she went from caring for kids to painting kicks.