New Solutions In Sustainable Beauty From BASF Care Creations

BASF Care Creations (Booth 601) will introduce new and recently launched concepts, formulations and ingredients for the personal care industry at the 2021 New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day.
“Sustainable beauty includes everything from responsible sourcing, sustainable production, water conservation and climate protection,” said Nader Mahmoud, vice president, personal care solutions, North America at BASF. “Consumers want beauty products that offer performance, while having a positive impact on the environment. We are showcasing solutions that use natural ingredients – produced from renewable raw materials – that meet increasing consumer and market demand for high-performing sustainable products.” 
BASF Care Creations will exhibit under the theme “Our Story of Sustainable Beauty,” featuring: 
• Cetiol SoftFeel: The newest soft-solid emollient developed by BASF Care Creations debuts at the 2021 NYSCC show. Based on castor oil, this versatile ingredient can help to create unique textures in a variety of beauty and personal care applications, in addition to acting as a clean alternative to petrolatum. BASF is a founding member of the sustainable castor initiative Pragati which enables sustainable castor crop production. In the future, BASF plans to source certified sustainable oil from the program. 
• Taking AP/Deo to New Heights: BASF Care Creations is introducing five unique deodorant formulas and one antiperspirant formula, featuring natural ingredients and innovative formats. We utilized a portfolio of sustainable ingredients to create several formulas with >98 percent naturality, according to ISO 16128. Additionally, testing was conducted on individual ingredients to support microbiome-friendly claims. The development of unique cream and bi- phase spray formats, as well as the addition of actives, offer a luxurious feel in these standard self-care products. 
• Seanactiv: This new, bioactive ingredient is based on the marine algae Fucus Vesiculosus (commonly known as Bladderwrack) and works in three ways: helping fight dark circles, reducing the appearance of wrinkles and enhancing skin luminosity around the eyes, all with as little as one week of use. Seanactiv contains a high content of fucoidan, a polysaccharide characterized by fucose monomers and extracted from the marine algae species. Fucoidan has long been known for its anti-irritation and skin barrier beauty enhancing properties. 

• Naturally Styled – BASF’s collection of four hair styling formulations is made with natural ingredients yet offers uncompromised styling performance. The Clearly Natural Styling Gel is a medium-hold styling gel with excellent curl retention; the Algae Styling Gel provides a natural hold and long-lasting curl definition, even in high humidity; the Strong & Smooth Styling Gel offers BASF’s strongest hold with a flowable texture and extra conditioning benefits for hair; and the Strengthening Styling Jelly provides medium hold and features a jelly-like texture and a microprotein that strengthens hair fibers. Naturally Styled products feature star ingredients Rheocare XGN (Xanthan Gum) and Hydagen 558P (Algin) for maximum styling performance. 
Additional information on BASF ingredients and concepts featured at the 2021 NY Suppliers’ Day tradeshow is available at

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