Phoenix vintage boutique, Wicker Goddess, started with a wedding plan

All Sarah Small wanted was to sell the yellow couch she used for her wedding. 

But one vintage sale on Instagram led to the next. In February 2020, Small opened, “Wicker Goddess,” a store at 16th Street and McDowell Road in Phoenix. 

Three years after launching an Instagram account to sell vintage goods, Small appeared on “Good Morning America” on Thursday, Jan. 13.

Small appeared in a segment of the show paid for by GoDaddy, a Tempe-based company that provides web hosting and other tools for approximately 20 million businesses. Small, who was compensated for the appearance, has used that company’s services since she launched her store.

“I feel extremely honored to share our story on ‘Good Morning America,'” Small said. “I want to be something that people can look at and say, ‘yes, if she can do it, so can I.’ My hope is that they explore what their real passions are because life is short. I hope it inspires people to jump.”

What is Wicker Goddess?

Sarah Small owns Wicker Goddess. The shop was featured on Good Morning America

Located at 16th Street and McDowell, Wicker Goddess sells vintage clothes, accessories and home goods, Small says.

A rainbow mural greets guests as they enter the small (just over 400-square feet) shop to find vintage vases, furniture, home goods, jewelry, dried florals, crystals and hand drawn greetings cards and prints created by Small. She also sells local goods made by local vendors and artists.

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