Slutty Vegan Footwear? What We Know Concerning the Steve Madden Partnership

Slutty Vegan and iconic model logo Steve Madden have partnered on new shoes and purses impressed by way of the preferred vegan fast-food chain. The brand new pieces are reimagined variations of Steve Madden’s vintage POSSESSION shoes and BSETTITUP bag kinds and are made with totally vegan fabrics authorized by way of animal-rights crew Other people for the Moral Remedy of Animals (PETA). Each the bag and the shoes went via a Slutty Vegan makeover and have the chain’s white, yellow, and crimson colour scheme, in conjunction with its recognizable trademarks and slogans. 

“I’m delighted that Slutty Vegan is in a position to spouse with such an excellent corporate like Steve Madden,” Slutty Vegan founder and proprietor Pinky Cole stated in a remark. “When the chance introduced itself, it was once a no brainer. This collaboration is greater than only a shoe—it’s about appearing other folks that you just don’t must reside within a field. You’ll be disruptive and spoil each and every glass ceiling, even supposing it approach being a burger joint that has a vegan shoe.”

The Slutty Vegan x Steve Madden Assortment introduced on either one of the corporations’ web sites and promptly offered out on-line at Steve Madden. Each the BSETTITUP bag ($89.99) and the POSSESSION sneakers ($99.99) are to be had in-store in Slutty Vegan’s house town of Atlanta at Lenox Mall’s Steve Madden location in Buckhead.

Slutty Vegan’s explosive expansion

Cole first based Slutty Vegan as a meals truck in 2018 and after it briefly attracted miles-long strains, the social justice suggest expanded the idea that to its first brick-and-mortar in January 2019. The concept that is constructed round provocatively named vegan burgers served with a number of toppings and slathered with the chain’s well-known “Slut Sauce.” The burgers—which is able to now be made with both an Inconceivable Burger or Past Burger patty—have lured many well-known shoppers to Slutty Vegan, together with Tyler Perry, Snoop Dogg, Usher, and lots of extra. NBA legend Shaquille O’Neal even credit Slutty Vegan with serving to him scale back his meat consumption. 

Since its first outpost, Cole has expanded the chain to 5 bodily places and a bar idea at Atlanta’s Ponce marketplace. The chain additionally has a number of places within the works outdoor of Georgia, together with in Birmingham, AL; Brooklyn, NY; Charlotte, NC; and extra. To fund its huge enlargement, Cole just lately secured a $25 million Collection A funding led by way of New Voices Fund (owned by way of social trade innovator Richelieu Dennis) and Enlightened Hospitality Investments (owned by way of restaurateur Danny Meyer, identified for his fast-food chainShake Shack).

Meyer was once captivated by way of Cole when he met her all the way through a Shake Shack collaboration with Slutty Vegan closing 12 months which noticed produced the SluttyShack—a limited-time be offering served at Shake Shack in Atlanta and NYC for at some point.  

The brand new Steven Madden partnership introduces Slutty Vegan’s fascinating method to vegan instant meals into the world of style-setting model. Madden was once additionally inspired by way of Cole when he met her in the course of the Fearless Fund—a grant program that invests in ladies of colour— in February 2021 and their collaboration represents the primary time {that a} shoe logo and a vegan eating place have partnered on this means.

“Whilst you stumble upon the type of daring sensibility and exploding acclaim for Slutty Vegan, participating with them was once glaring,” Steve Madden, proprietor of the Steven Madden logo, stated in a remark. “Pinky and I proportion that dare-to-disrupt spirit.” 

Pinky Cole offers again

As Cole continues to develop her affect on this planet of vegan meals, the social justice suggest is devoted to serving to others upward push along her. To that finish, her eponymously named The Pinky Cole Basis has supported a number of social justice projects during the years to lend a hand communities of colour construct generational wealth. 

Maximum just lately, Cole partnered with Varo Financial institution to present 800 graduates of her alma mater, Clark Atlanta College, the facility to sign in any LLC they want to be able to inspire them to start out their very own companies. Cole printed her present of entrepreneurship to the graduating elegance all the way through a historical graduation speech on the HBCU—the place, at 34, she changed into the youngest particular person to ship the speech.

For the Steve Madden collaboration, each Slutty Vegan and Steve Madden will proceed to present again by way of donating $1 from gross sales of each the shoes and luggage to reinforce PETA’s paintings in animal-rights advocacy. 

For extra about Slutty Vegan, learn:
How Shaquille O’Neal Is Ditching Pork With Lend a hand From Slutty Vegan
Slutty Vegan Now Has $25 Million To Increase Vegan Empire
10 Black Vegan Cooks Redefining Plant-Primarily based Meals and Neighborhood

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