Keeping up with sales swells can pose business challenges, but hair care company Not Your Mother’s, is counting on something less tangible than new categories and segments to boost sales. The brand, which purports to be the largest independent hair care brand sold on the mass market, is rethinking how it teaches consumers about its value proposition in order to …
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2 of skin care’s top luxury brands just launched hair care
All products featured on Glossy Pop are independently selected by our editorial team. However, when you buy something through our retail links, we may earn an affiliate commission. In 2020, as Covid took hold and fear spread, hair was a frequent topic of conversation: There was an increase in hair loss, spurred by both Covid itself and the stress of …
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