Tag Archives: CBD

Why beauty brands are backing away from CBD

Why beauty brands are backing away from CBD

In September, WLDKAT, an affordable skin-care brand, reintroduced itself to its audience. It first launched at the start of the pandemic with CBD as its hero ingredient. In its second iteration, the ingredient is gone altogether, and product price points are down about $4-$6 each. At the time of the refresh, the brand also launched at Ulta Beauty, though WLDKAT …

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