Tag Archives: Claim

How to Tell a Legitimate Beauty Product Claim From a Fake One

In a recent poll, 9 out of 10 Allure editors agreed — beauty product claims can be pretty damn confusing. (And one person was out sick that day). Why all the linguistic gymnastics? For starters, brands are incentivized to make their products sound like they work — just not work too well. “If a product claims to diagnose, cure, mitigate, …

Read More »