Tag Archives: Colorsonic

L’Oréal is out to revolutionize a category of beauty it first invented: at-home hair dye. On Wednesday at CES, L’Oréal is debuting a new at-home device called Colorsonic, which can be used to mix and apply L’Oréal Paris hair dye more easily and reliably than the DIY version of the last 115 years. L’Oréal first invented synthetic hair dye, with …

Recall: April 2020. The pandemic had just begun to settle in, and the quarantined population was beginning to miss some of its creature comforts. Religious salon-goers were turning to at-home color kits for the first time in their lives, and the results were uh, less than fantastic. In the nearly two years since, they haven’t gotten much better. Enter: the …