Volition is expanding its online retailer foothold as it simultaneously finds ways to use mass-solicited product ideas to curate its beauty offerings for retailers and online communities. Volition’s added three strategic retail partnerships to its roster, in addition to existing relationships within Sephora doors and Neiman Marcus. In September, it launched two holiday kits on Costco.com, with the potential for …
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Costco Taps Premium Beauty Growth
An informal survey of consumers reveal beauty is part of their planned purchases when hitting the massive club stores. Mentioned most frequently were Olay products, Neutrogena, and Kirkland house brand skincare and wipes. But many also mentioned (and were surprised and delighted to find) prestige logos including RoC, Kate Somerville, Perricone, and even SK-11. Online Costco also offers La Mer, …
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