You’ve heard of snakes on a plane. But how about Crocs on a plane? My wife, a makeup artist who spends hours standing, decided to try a pair of Crocs to relieve persistent foot pain. While she tried on different pairs in a Crocs store last summer, I turned up my nose. “You should try them,” she told me after …
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Crocs Deal Gives Shoe Segment Innovation Boost
Fueled by a 1000% rally in its stock price since the March 2020 lows, the love ‘em or hate ‘em rubber clog-maker Crocs was able to do a major acquisition last week that will not only broaden its stable of products but will give it a stronger toehold in the super-hot comfy-casual footwear segment. In announcing its mostly cash $2.5 billion …
Read More »An Ode to Crocs, The Ugly Rubber Shoe That’s Finally Getting the Respect It Deserves
Update: This article was originally published on April 19, 2021. A lot has happened in the world of Crocs since then. Recently, SPY editors named Crocs one of the Best Christmas Gifts of 2021. We also named Crocs the top casual shoes of the year in The 2021 Man, our annual end-of-year product awards. To reflect these developments, we’ve updated …
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