Tag Archives: Depop

How Depop became both a style and social hub for Gen Z

Few companies understand what Gen Z wants as well as Depop. The fashion-resale platform has 30 million registered users—and 90% of its active users are under the age of 26. They use the site not only to buy and sell vintage clothes but also to coalesce into different communities based on style, from “cabincore” L.L. Bean-inspired looks to Y2K homages …

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