Tag Archives: Digitally

Amid fierce competition, digitally native vertical brands (DNVBs) in footwear and apparel have carved out a path for success. Brands like Allbirds, M.Gemi and Rothy’s are among the wave of companies born online within the past decade that have upended traditional retail practices, forged direct consumer relationships and crafted strong brand identities. Despite the turbulence in the broader shoe and …