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DTC Gen-Z hair-dye startup Hally enters Ulta Beauty

With funding from major DTC startup investors, temporary hair-dye brand Hally joined Ulta Beauty’s lineup on Sunday night with a focus on Gen Z. For its first retail partnership since launching via a DTC site in February this year, the brand’s holiday gift box kits will be available on Ulta.com through the holiday season and promoted in the retailer’s Sparked …

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