Tag Archives: Expansion

Despite the challenges brought on by the ongoing pandemic, Lawless Beauty had a milestone year in 2021, with major product launches, new hires and distribution expansions that have brought on record growth. Brand founder Annie Lawless is continuing that momentum into the new year, starting with the brand’s second skin care-oriented launch, the Forget the Filler Overnight Lip Plumping Mask, …

Maybelline New York: The #1 cosmetics brand in the world has launched its latest innovation in lip color, Super Stay Vinyl Ink Liquid Lipcolor—no-budge vinyl color and up to 16 hours of wear. This long-wear lipstick’s Color Lock Complex formula, comprised of high-impact ink pigments and liquid shine-boosters, defies smudging and transfer and provides an instant shine finish for long-lasting, …

Is your local Kohl’s getting a Sephora in 2022? On Tuesday, the retailer announced the next 400 stores getting Sephora at Kohl’s beauty departments this year, adding to the first 200 locations that opened in 2021. (For a look at the full list of the stores, subscribe to USA TODAY.) From Alaska to Wisconsin, the 400 stores will span across 36 states. …

Founded in February 2020, Faace offered a line of six face care products targeting very specific use states, including a beauty face mask for use during or around periods; an active beauty mask and primer for use when sweating; and a daily treatment cream offering hydration and anti-inflammatory effects for women going through menopause. The indie brand was stocked in …