Tag Archives: hairdye

L’Oréal seeks to reinvent hair-dye application with the Colorsonic

L’Oréal is out to revolutionize a category of beauty it first invented: at-home hair dye. On Wednesday at CES, L’Oréal is debuting a new at-home device called Colorsonic, which can be used to mix and apply L’Oréal Paris hair dye more easily and reliably than the DIY version of the last 115 years. L’Oréal first invented synthetic hair dye, with …

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DTC Gen-Z hair-dye startup Hally enters Ulta Beauty

With funding from major DTC startup investors, temporary hair-dye brand Hally joined Ulta Beauty’s lineup on Sunday night with a focus on Gen Z. For its first retail partnership since launching via a DTC site in February this year, the brand’s holiday gift box kits will be available on Ulta.com through the holiday season and promoted in the retailer’s Sparked …

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