Tag Archives: Makeover

What does your taste in shoes say about you? Quite a lot, apparently — especially if you’re representing a popular candy brand. M&M’s, the iconic chocolate treat that’s part of the privately-held Mars, Inc. portfolio, announced this week that it’s updating the look of its colorful, anthropomorphic characters. The goal is to offer a “fresh, modern take” that underscores “the …

As more retailers realize the value of providing an unparalleled loyalty experience, CVS Pharmacy, the retail division of CVS Health, has enhanced its ExtraCare BeautyClub loyalty program as a direct response to customer feedback for a more experiential beauty rewards program. New BeautyClub benefits now include: The choice of a free beauty gift each month when members spend $30 on qualifying beauty …