Tag Archives: Makeover

The green and brown M&Ms swap sexy heels for comfier shoes in a brand makeover

The green and brown M&Ms swap sexy heels for comfier shoes in a brand makeover

What does your taste in shoes say about you? Quite a lot, apparently — especially if you’re representing a popular candy brand. M&M’s, the iconic chocolate treat that’s part of the privately-held Mars, Inc. portfolio, announced this week that it’s updating the look of its colorful, anthropomorphic characters. The goal is to offer a “fresh, modern take” that underscores “the …

Read More »

CVS Beauty Loyalty Program Gets Makeover

CVS Beauty Loyalty Program Gets Makeover

As more retailers realize the value of providing an unparalleled loyalty experience, CVS Pharmacy, the retail division of CVS Health, has enhanced its ExtraCare BeautyClub loyalty program as a direct response to customer feedback for a more experiential beauty rewards program. New BeautyClub benefits now include: The choice of a free beauty gift each month when members spend $30 on qualifying beauty …

Read More »