After spending part of 2021 taking shoe customizers to court, Nike is spending its final months of the year staking a claim in the emerging metaverse. In October, the sporting goods giant filed trademarks with the U.S. patent office to sell branded sneakers in a virtual world. Last month, the company launched an online game zone on Roblox called Nikeland where fans …
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One comparison I’ve heard repeatedly over the last year is that buying NFTs to “flex” on people in the metaverse is just like collecting sneakers, and now Nike is apparently trying to make sure it’s ready for the literal version of that possibility. The apparel giant just announced the acquisition of RTFKT Studios, which it calls “a leading brand that …
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Written by Jacqui Palumbo, CNN In the near future, instead of going to your closet to choose something to throw on for your next video call, you might instead turn to your virtual wardrobe to pick out a 3D-rendered digital outfit to “wear.” At least, that’s what a number of people in the fashion and tech space are banking on …
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