One comparison I’ve heard repeatedly over the last year is that buying NFTs to “flex” on people in the metaverse is just like collecting sneakers, and now Nike is apparently trying to make sure it’s ready for the literal version of that possibility. The apparel giant just announced the acquisition of RTFKT Studios, which it calls “a leading brand that …
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Before he started appearing on every TV commercial in your home, Shaquille O’Neal was an extremely successful star in the NBA. Arguably one of the greatest centers of all-time, in fact. The endorsements rained in for O’Neal during and following his playing career, including a shoe deal. O’Neal was a candidate for an endorsement deal with Nike, the sneaker giant …
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Nike is the go-to retailer across so many sports, but has been absent from mainstream cycling in recent years. That changed, however, with the SuperRep Cycle, a new indoor cycling shoe from the American giant. If you were thinking of getting some new shoes specifically for your time spinning or on the turbo, then you should look out for the …
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A German investigative documentary called SneakerJagd (translation: Sneaker Hunt) has made some disturbing accusations regarding Nike’s sustainability practices. The documentary claims that Nike is sending barely worn and returned items to a shredding facility in Belgium. There, SneakerJagd alleges that shoes are destroyed to make Nike Grind, a rubber compound used by Nike to manufacture new sneakers among other things. SneakerJagd …
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Nota bene: If you buy through the links in this article, InsideHook may earn a small share of the profits. There are many reasons Eliud Kipchoge is good at running: his VO2 max, efficient frame and Yoda-like demeanor all play a role. An entire adolescence of high-altitude training in the hills of Kenya likely helped, too. But how did the …
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