After spending part of 2021 taking shoe customizers to court, Nike is spending its final months of the year staking a claim in the emerging metaverse. In October, the sporting goods giant filed trademarks with the U.S. patent office to sell branded sneakers in a virtual world. Last month, the company launched an online game zone on Roblox called Nikeland where fans …
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$3,000 Nikes, Huntsville sneakerheads and how shoe culture went mainstream
Every morning getting dressed, she starts with the sneakers. Micah Logan, better known to her Huntsville radio listeners as ML6, then creates the rest of the day’s outfit around her shoes. If it’s going to be a long day, ML6 will opt for a pair that’s comfy “but still fresh and fly,” she says. “If I’m going to be walking …
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