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With scale on one hand and data on the other, P&G Beauty and Walmart Inc. have joined forces to create new paradigms in brand incubation. The manufacturer — among the world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The …
Read More »Walmart, P&G Beauty Executives on Cocreating NOU Hair Care – WWD
