Tag Archives: overlooks

The beauty industry overlooks rising Latina demand

The beauty industry overlooks rising Latina demand

Latinas are a growing segment in the beauty and self-care industries, outspending non-Hispanic buyers in the past few years. Why it matters: Many companies have yet to market to them, while brands aimed at Latinas or have Latina founders struggle to attract investors. Between the lines: Some companies have begun to diversify their products for people of color, thanks to …

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