Tag Archives: reality

The beauty business turns to augmented reality

The beauty business turns to augmented reality

Beauty brands are hiring — or buying — technology companies that let customers virtually try on makeup, hair and skin care products. Why it matters: With COVID keeping people away from cosmetics counters, the latest thing in “beauty tech” is the VTO — or virtual try-on. Customers love playing with these apps so much that companies see big revenue boosts …

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