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L’Oréal is out to revolutionize a category of beauty it first invented: at-home hair dye. On Wednesday at CES, L’Oréal is debuting a new at-home device called Colorsonic, which can be used to mix and apply L’Oréal Paris hair dye more easily and reliably than the DIY version of the last 115 years. L’Oréal first invented synthetic hair dye, with …
Read More »L’Oréal seeks to reinvent hair-dye application with the Colorsonic
