In recent months, the seemingly disparate worlds of beauty and gaming have overlapped more than ever. See: E.l.f’s partnership with Loserfruit or MAC’s recent promotion of Halloween looks inspired by Xbox games. The latest news in the space is perhaps the biggest statement on the future: Gamer Valkyrae’s (real name is Rachell Hofstetter) new brand, RFLCT. Hofstetter made the influencer-to-entrepreneur …
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