Emma Carrasco says she bought a $31 pair of Shein shoes that melted while she was wearing them. She uploaded a video of the alleged incident to TikTok. As of May 27, the shoes appear to have been removed from Shein’s website. Loading Something is loading. Emma Carrasco did not expect her brand-new shoes to melt while attending a festival …
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Shein exemplifies a new style of Chinese multinational
AMANCIO ORTEGA, founder of the Zara fast-fashion empire, got his start selling bathrobes in northern Spain. Erling Persson of H&M peddled women’s clothing in a small-town shop in Sweden for decades before going global. Xu Yangtian had none of their tailoring experience when he founded Shein (pronounced she-in) in 2008. Instead, the creator of the fashion world’s latest sensation was …
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