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While they stayed at home due to Covid-19 lockdowns, many consumers in Asia found more time to pamper their skin. This motivated luxury brands to shift their focus from color cosmetics to premium skin care, and home-based beauty treatments, says GlobalData, a data and analytics company. For instance, in 2020, Shiseido Company took the market by surprise when it …
Read More »Asian Beauty Brands Shift Toward Premium Skin Care And E-Commerce
