Tag Archives: Sponsorship

Opponents requested to put on The Rock’s footwear, yet gained’t receives a commission from new UFC sponsorship

Opponents requested to put on The Rock’s footwear, yet gained’t receives a commission from new UFC sponsorship

“For people that stroll the stroll.” That’s the slogan for the co-branded UFC and Venture Rock footwear that was once introduced because the MMA promotion’s legit shoes. Throughout the release, Dwayne “The Rock” Johnson again and again praised opponents for the entire arduous paintings and sacrifice they installed day-to-day. Opponents and their groups were requested to put on those new …

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How Super Shoes are Upending Running’s Sponsorship Model

How Super Shoes are Upending Running’s Sponsorship Model

“],”renderIntial”:true,”wordCount”:350}”> Last week’s Boston Marathon sparked yet another debate about shoe tech in professional running. This time, the question wasn’t whether super shoes were undermining cherished notions of competitive fairness, but whether pro runners are being forced to choose between getting the best possible sponsorship deal and maximizing their chances of success by retaining the freedom to race in their …

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