Tag Archives: Virtual

After spending part of 2021 taking shoe customizers to court, Nike is spending its final months of the year staking a claim in the emerging metaverse. In October, the sporting goods giant filed trademarks with the U.S. patent office to sell branded sneakers in a virtual world. Last month, the company launched an online game zone on Roblox called Nikeland where fans …

One comparison I’ve heard repeatedly over the last year is that buying NFTs to “flex” on people in the metaverse is just like collecting sneakers, and now Nike is apparently trying to make sure it’s ready for the literal version of that possibility. The apparel giant just announced the acquisition of RTFKT Studios, which it calls “a leading brand that …

When Peter Tinaglia, 44, and Andy Maliszewski, 52, proposed to each other in Maui in 2014, they figured they had plenty of time to figure out how and when they would get married. They could invite 20 people or 200. They could have a D.J. or a band. Zoom weddings and a looming pandemic were not on their radar. “We …