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Shaquille O’Neal explains why he rejected Nike shoe endorsement: ‘I wasn’t interested in being another guy on the shelf’

Before he started appearing on every TV commercial in your home, Shaquille O’Neal was an extremely successful star in the NBA. Arguably one of the greatest centers of all-time, in fact. The endorsements rained in for O’Neal during and following his playing career, including a shoe deal. O’Neal was a candidate for an endorsement deal with Nike, the sneaker giant …

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