The Garnier Fructis Pure Clean Hair Reset collection is formulated with eco-designed natural ingredients including aloe vera, charcoal, peppermint and powerful technologies like citric acid, micro-exfoliants, micellar agents, and cooling scalp technology to provide users with a new level of scalp and hair cleanliness. The collection also includes products that are free of silicone, petrolatum, mineral oil, paraben or dye.
The new range consists of six products spanning from in-shower hair care to a leave-in conditioner. Garnier has developed a complete regimen for different hair and scalp types with four steps, said the company.
The new line is tapping into the clean beauty trend that is permeating all aspects of the beauty industry.
“We are seeing skin care influence the haircare category now more than ever,” said Alanna McDonald, president, Garnier, Maybelline New York and Essie. “Our consumers are interested in haircare products inspired by their everyday skincare because they know those ingredients deliver on clean. The new Pure Clean Hair Reset collection includes products that contain popular skincare cleansing ingredients like charcoal, and micellar agents to address everyday build-up from styling products, gels, and dry shampoo. We are delighted to collaborate with Walmart to bring this unique offering to life.”
“We have a long-standing relationship with Garnier, and their brand is one our customers know and love,” said Musab Balbale, vice president, beauty, Walmart U.S. “It was important for us to collaborate on an exclusive product line to meet the needs of our Gen Z customers and reinforce our commitment to all customers. The launch of the Fructis Pure Clean Hair Reset collection expands our selection of on-trend products with sophisticated formulas and ingredients that deliver impressive hair and scalp benefits at an incredible value.”
Garnier Fructis is committed to Greener Beauty and launched its end-to-end sustainability journey in 2020 to make a positive impact on people and the planet. As of 2021, Garnier is officially approved by Cruelty-Free International under the Leaping Bunny program.
This week, the company revealed future plans for sustainability, as reported in Happi.
The Garnier Fructis Pure Clean Hair Reset collection is available exclusively at Walmart, in more than 4,200 stores and at Walmart.com.