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German model emblem ABOUT YOU joins forces with twiglet Bella Hadid on an unique fall-winter 2022 collaboration. The dark-haired good looks additionally fronts the marketing campaign and channels the spirit of the overdue Nineteen Nineties and early 2000s within the studio pictures that have been shot on location in New York Town.
Bella Hadid x ABOUT YOU Fall/Iciness 2022 Marketing campaign
There are a complete of sixty-four items on this assortment, each and every of which is influenced through Bella Hadid’s signature aesthetic. The collaboration is now that can be purchased and lines sizes starting from XS to XXL, with costs starting at €24.90 and going all of the approach as much as €199.99.
It’s been a excitement running so carefully with the ABOUT YOU group to carry my imaginative and prescient to lifestyles. They gave me the ingenious house to design the gathering the way in which I sought after to and I had such a lot amusing styling the shoot with those beautiful items whilst incorporating a few of my very own garments as smartly. It was once a pleasure to have the autonomy to be closely concerned all through all the procedure. I put numerous middle and soul into this assortment and will’t stay up for others to revel in it up to I do.
Bella Hadid
That is the primary collaboration between the 2 powerhouses, and it options “fashion off accountability” outfits like leather-based and denim, flowy skirts, playful tops, and swimsuit combos. Bella Hadid is observed dressed in a t-shirt that reads “Ciao Bella” in a single {photograph}, which she pairs with white shorts. See the fashion play a present fairy in Swarovski’s Vacation ads.
In some other image, she is proven dressed in a blouse and tie with a wide-belt skirt and retro-inspired shades. Conor Cunningham and Tyrell Hampton have been chargeable for the marketing campaign’s images and filming.
