Keeping up with sales swells can pose business challenges, but hair care company Not Your Mother’s, is counting on something less tangible than new categories and segments to boost sales. The brand, which purports to be the largest independent hair care brand sold on the mass market, is rethinking how it teaches consumers about its value proposition in order to …
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self-portrait debuts Lunar New Year 2023 campaign. Photo: Alexandra Leese London-based label self-portrait celebrates Lunar Year 2023 with a new collection and campaign. Photographed by Alexandra Leese, the images feature models Estelle Chen and Huijia Chen and focus on close relationships between families and friendships. See the self-portrait Lunar New Year 2023 Collection Estelle Chen and Huijia Chen star in self-portrait Lunar New …
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Bella Hadid stars in Bella Hadid x ABOUT YOU fall-winter 2022 marketing campaign. Picture: ABOUT YOU German model emblem ABOUT YOU joins forces with twiglet Bella Hadid on an unique fall-winter 2022 collaboration. The dark-haired good looks additionally fronts the marketing campaign and channels the spirit of the overdue Nineteen Nineties and early 2000s within the studio pictures that have …
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Calling all My Unorthodox Life fans! The Netflix show’s Miriam Haart landed a major beauty gig — and gave Us Weekly’s Stylish exclusive details about the exciting partnership. The 21-year-old teamed up with John Frieda for the hair care brand’s #FriedaBeMe campaign, created to “support and inspire people to feel completely confident in themselves, their communities, and their beliefs.” The campaign …
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