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Nivea products on store shelves. Surya Nair/Dreamstime.com Text size Beiersdorf , the German personal-care products maker that owns the Nivea and La Prairie brands, had a few tough years before the pandemic, and it went downhill from there. Advertising and promotion—key to sales of cosmetics and toiletries—were reduced between 2012 and 2018, a period in which the company struggled to …
Read More »Beauty-Care Company Beiersdorf Is Working on a Turnaround. The Stock Is Looking Attractive.
