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self-portrait Lunar New Year 2023 Campaign

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self-portraiit Lunar New Year 2023 Campaign
self-portrait debuts Lunar New Year 2023 campaign. Photo: Alexandra Leese

London-based label self-portrait celebrates Lunar Year 2023 with a new collection and campaign. Photographed by Alexandra Leese, the images feature models Estelle Chen and Huijia Chen and focus on close relationships between families and friendships. 

See the self-portrait Lunar New Year 2023 Collection

Estelle Chen and Huijia Chen star in self-portrait Lunar New Year 2023 campaign.
Estelle Chen and Huijia Chen star in self-portrait Lunar New Year 2023 campaign. Photo: Alexandra Leese

The designs, which were styled by Audrey Hu, feature a variety of colors, ranging from vibrant reds to soft pastels, as well as lace pieces and knitted fabrics. Han Chong, the founder and the creative director of the brand, drew inspiration for the collection from his heritage. 

Family traditions inspire the self-portrait Lunar New Year 2023 collection.
Family traditions inspire the self-portrait Lunar New Year 2023 collection. Photo: Alexandra Leese

Lunar New Year is one of my favorite times of the year…it is a time for ritual, for reflection and of course for celebration! Having grown up in Malaysia, I witnessed first hand the importance of this occasion for the women in my life – the rituals of dressing for festivities and what a special time it is for family and sisterhood.

Han Chong, self-portrait Founder

Designs from the self-portrait Lunar New Year 2023 collection.
Designs from the self-portrait Lunar New Year 2023 collection. Photo: Alexandra Leese

The Lunar New Year 2023 collection is now available for purchase on self-portrait.com as well as in stores located all over the world. Kiyoko Odo is in charge of the hair, and Anne Sophie Costa is responsible for the shoot’s makeup. Don’t forget to see Gigi Hadid in self-portrait’s pre-spring 2023 campaign.