As we get older, so many things about ourselves change—our perspective on life, priorities, goals, and we may even develop an unwavering desire to live in leggings (just me?). Another thing that also majorly changes as we age? Our skin. Mature skin, in particular, has different needs. So, it’s important to allow our beauty routine to evolve with us to …
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Improved forecasting is one solution, says Accenture’s Depraeter-Montacel. “Waste occurs when you’re just sitting on stock. Technology has improved to make brands more efficient and intelligent to be able to accurately anticipate demand,” she says. “The first step brands should take to reduce waste is to improve allocation by having the right products at the right place and time.” Time …
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Walking down the aisles of your favorite beauty retailer or drugstore, you may have noticed more items are out of stock than usual. Not only that, but the items that are on the shelves seem to have gone up a dollar or two in price. What you’re seeing are the effects of the global supply chain crisis. Everyone, from politicians …
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Beauty brands are hiring — or buying — technology companies that let customers virtually try on makeup, hair and skin care products. Why it matters: With COVID keeping people away from cosmetics counters, the latest thing in “beauty tech” is the VTO — or virtual try-on. Customers love playing with these apps so much that companies see big revenue boosts …
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Business Spotlight: At Holden Timeless Beauty, Dr. Amanda Holden seeks to help people “age agelessly” with a three-pronged approach: using measures to prevent signs of aging before they appear, treating the signs that have appeared, and creating a wellness plan to improve one’s appearance from the inside out. The clinic has six offices across San Diego and Riverside counties, including …
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As we continued to grapple with the realities of the current climate, 2021 saw the rise of a plethora of makeup trends. There was an explosion of Y2K nostalgia, as makeup artists embraced frosted eyeshadow and high-shine lips. There was an emphasis on bold, geometric eyes, as individuals sought to draw attention to the only area visible above their masks. …
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The myth: shaving your legs causes the hair to grow back thicker and darkerNope, says trichologist Anabel Kingsley. “Your hair is not like a lawn that is stimulated by cutting. If you cut your hair short, shave your head, legs or anywhere else, hair will not grow back thicker.” It’s the stubby length and squared-off (rather than naturally tapered) hair …
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Despite the challenges brought on by the ongoing pandemic, Lawless Beauty had a milestone year in 2021, with major product launches, new hires and distribution expansions that have brought on record growth. Brand founder Annie Lawless is continuing that momentum into the new year, starting with the brand’s second skin care-oriented launch, the Forget the Filler Overnight Lip Plumping Mask, …
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