Allison McNamara was pretty much born to shine—or in her case, glow. The Mara Beauty founder chose the name of her clean skin-care line to reflect the last four letters of her name, but also because mara means “sea” in Gaelic. She was inspired by Sea of Marmara in Istanbul, hence the brand’s #SeatheGlow tagline that can be seen on …
Read More »
Welcome to I Swear By This, an interview series where we chat with our favorite fashion and beauty insiders about the beauty products they use down to the last drop. This week, we asked model and content creator Amy Julliette Lefévre to share all of her current beauty faves. Amy Julliette Lefévre has always been interested in beauty—she used to …
Read More »
I can’t think of a single Dior product I would have included in a previous “best of the year” roundup. This time, I’ve struggled to shave my choices down to two. No longer coasting on Parisian heritage and luxury packaging, Dior is on a gold run of terrific launches. Having never much liked this company’s foundations, I found I wore …
Read More »
If your New Year’s resolutions include more than a couple of tasks on the wellness front, these January beauty launches have you covered. Do you want to start wearing SPF every day? Supergoop! and its latest Daily Dose Hydra-Ceramide Boost SPF 40 will probably interest you. Have you set out to finally find your signature scent? Why don’t you start …
Read More »
As we get older, so many things about ourselves change—our perspective on life, priorities, goals, and we may even develop an unwavering desire to live in leggings (just me?). Another thing that also majorly changes as we age? Our skin. Mature skin, in particular, has different needs. So, it’s important to allow our beauty routine to evolve with us to …
Read More »
Improved forecasting is one solution, says Accenture’s Depraeter-Montacel. “Waste occurs when you’re just sitting on stock. Technology has improved to make brands more efficient and intelligent to be able to accurately anticipate demand,” she says. “The first step brands should take to reduce waste is to improve allocation by having the right products at the right place and time.” Time …
Read More »
Walking down the aisles of your favorite beauty retailer or drugstore, you may have noticed more items are out of stock than usual. Not only that, but the items that are on the shelves seem to have gone up a dollar or two in price. What you’re seeing are the effects of the global supply chain crisis. Everyone, from politicians …
Read More »
Beauty brands are hiring — or buying — technology companies that let customers virtually try on makeup, hair and skin care products. Why it matters: With COVID keeping people away from cosmetics counters, the latest thing in “beauty tech” is the VTO — or virtual try-on. Customers love playing with these apps so much that companies see big revenue boosts …
Read More »
fashion rec fashion wanted