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Brazilian shoppers turn to hybrid beauty and skincare breakthroughs

Brazilian shoppers turn to hybrid beauty and skincare breakthroughs

Color cosmetics and their role in consumer beauty preferences, routines and applications have shifted in recent times, says Mintel. Brazilian consumers have used makeup less frequently and, at the same time, have invested more in skincare products, its findings show. How is the Brazilian makeup space changing?​ “Recent Mintel research not only suggests a movement of Brazilian consumers toward functional …

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