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David’s Bridal acquires wedding planning startup Anomalie

David’s Bridal acquires wedding planning startup Anomalie

The nation’s largest bridal retailer continues to expand its omnichannel capabilities with a new purchase. David’s Bridal is acquiring Anomalie, a provider of digital wedding planning tools. Leslie Voorhees Means, co-founder and CEO of Anomalie, will join the company to lead the implementation of new strategic initiatives. She will report to Kelly Cook, chief marketing & IT officer of David’s Bridal.  …

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