Tag Archives: Hair

Skin, Makeup, Hair – WWD

Beauty brands are expanding their offerings in April 2022 with a lengthy list of new product launches across skin care, hair care, makeup and fragrance. In the makeup category, bold colors are continuing to reign as brands like Make Up For Ever, Patrick Ta Beauty, Benefit Cosmetics, One/Size and others are introducing new eyeliners, eye shadow palettes and cheek products. …

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Lily Collins Living Proof Hair Care Ambassador: Details, Photos – WWD

Lily Collins is bringing her star power to Living Proof. The hair care brand revealed on Wednesday it has tapped the “Emily in Paris” actress as its latest brand ambassador. She appears in the brand’s “We Have Haircare Down to a Science” campaign, which highlights Living Proof’s innovations in the category. “When you treat your hair well, you’re treating yourself …

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Bread Beauty Supply’s Maeva Heim on the ‘renaissance’ of hair care – Glossy

The launch of Fenty Beauty in 2017 marked a turning point for diversity within the beauty industry, as makeup brands were tasked with matching the new standards of Fenty’s foundation shade range of 40 colors. Brands like Revlon and Dior stepped up to the plate with more inclusive shade ranges. Meanwhile. a blank space remained in the beauty industry for …

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Hair Tinsel Is The Beloved Hair Accent That’s Been Seen Over a Billion Times on TikTok — Hairstylist Tips

No beauty trend is ever missed on TikTok these days, and hair tinsel — also known as “fairy hair” — is no exception. As of this writing, hair tinsel videos have collected over 85 billion views on the clock app alone.  Katy Perry wore the sparkly, colorful strings in an Instagram post promoting her new Las Vegas residency on November …

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17 Best Hair Styling Tools of 2021 – WWD

For many of us, hair care is a major investment of both time and money. Whether that involves a color appointment every six weeks, a chop every few months or simply spending 30 minutes each day drying and styling hair to perfection, the fact is we put a lot of time and energy into having as many good hair days …

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Walmart, P&G Beauty Executives on Cocreating NOU Hair Care – WWD

With scale on one hand and data on the other, P&G Beauty and Walmart Inc. have joined forces to create new paradigms in brand incubation. The manufacturer — among the world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The …

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Rizos Curls Collaborates With Thalía on New Hair Products

Four years ago, if you would have told Rizos Curls founder Julissa Prado that she would eventually collaborate with iconic Mexican telenovela and global superstar Thalía, she would have probably laughed in your face. But the universe has clearly been on her side, because this isn’t a hypothetical — this has actually become Prado’s reality. The clean hair-care brand that …

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Not Your Mother’s Hair Care’s New Products, Campaign – WWD

Keeping up with sales swells can pose business challenges, but hair care company Not Your Mother’s, is counting on something less tangible than new categories and segments to boost sales. The brand, which purports to be the largest independent hair care brand sold on the mass market, is rethinking how it teaches consumers about its value proposition in order to …

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