Tag Archives: Mothers

Keeping up with sales swells can pose business challenges, but hair care company Not Your Mother’s, is counting on something less tangible than new categories and segments to boost sales. The brand, which purports to be the largest independent hair care brand sold on the mass market, is rethinking how it teaches consumers about its value proposition in order to …

Photo-Illustration: The Cut Beauty obsessed or not, every mom deserves to be pampered and take time to care for herself. What better holiday than Mother’s Day to stock her shelf with the best beauty gifts she’ll actually use and appreciate? Whether she’s a new mom in desperate need of eye cream or a mom who’s been doing this for years …